Green DNA

abstract:
The article focuses on the importance of the environmental impact of electronic products for Philips Consumer Electronics (PCE) in the U.S. According to the author, sustainability has been the DNA of PCE ever since Anton and Gerard Philips founded the company and build schools, houses and hospitals for employees. He added that the company has introduced a structured approach to express environmental aspects via five green focal areas such as weight, hazardous substance and energy. Moreover, the products have been benchmarked either against predecessors or commercial competitor products from the market to ensure that Phillips products can make claims toward better environmental performance.


References
Schoenmakers, T., & De Caluwe, N. (2008). GREEN DNA. Industrial Engineer: IE, 40(1), 47-51. Retrieved from Academic Search Complete database.